Every Child Is a Hero
A Passion Project That Turns Your Kid Into a Real Superhero — In a Real Comic Book
I want to talk about something that has nothing to do with markets, yield curves, or intermarket signals.
This is personal.
For years, I’ve been obsessed with a simple idea: what if every kid could see themselves as a superhero? Not on a screen. Not in an app. In a real, physical comic book they can hold, flip through, and read over and over again.
That idea became CapeTales.
What Is CapeTales?
CapeTales creates fully personalized, printed 24-page comic books where your child is the hero. Their face. Their hair. Their smile. Their favorite stuffed animal as a sidekick. And the story? It's built around something real they're going through — starting a new school, welcoming a new sibling, making friends for the first time, overcoming a fear.
You send us a photo, tell us what your child is being brave about, pick one of four art styles, and we create the magic. A few days later, a real comic book shows up at your door.
Not a PDF. Not a download. A printed, saddle-stitched comic book — the kind you'd pull off a shelf.
Why This Matters
I'm a markets guy. I spend my days staring at charts, writing about macro, and trying to make sense of the world's noise. But this project scratches a completely different itch — one that's far more meaningful to me.
Kids today are drowning in screens. Their attention is fractured. Their imaginations are being outsourced to algorithms. CapeTales is the opposite of that. It's tactile. It's personal. It's theirs.
When a child opens a comic book and sees their own face staring back at them as a superhero — something shifts. They light up. They feel seen. They feel powerful. And the story isn't about saving a fictional city. It's about the brave thing they're actually doing in their real life.
That's not just entertainment. That's confidence-building. That's emotional resilience. Therapists use personalized social stories to help kids process difficult situations, and CapeTales is essentially a premium, visual, superhero version of exactly that.
The Feedback Has Been Phenomenal
I just launched CapeTales publicly, and the response has genuinely blown me away. The initial announcement picked up nearly 8,000 views organically, and the messages I've been getting from parents are something else entirely.
People aren't just interested — they're emotional about it. Parents are telling me their kids won't put the book down. That they want to read it every night before bed. That their child ran to show it to their friends. One parent told me their kid said, “That's ME” — and just stared at the cover for five minutes.
That reaction is exactly why I built this.
Four Art Styles, One Story
Every CapeTales book is 24 pages and comes in one of four distinct art styles:
Superhero Comic — Bold ink outlines, halftone dots, dynamic action panels, and speech bubbles. Classic comic book energy for the kid who loves action.
Storybook Warmth — Soft, painterly illustration with rounded shapes and golden lighting. Like a favorite bedtime book brought to life.
Watercolor Adventure — Loose, dreamy watercolor washes with pen outlines. Timeless, full of wonder, and beautifully nostalgic.
Bold & Graphic — Flat colors, geometric shapes, thick outlines. Modern and playful, like a favorite animated show.
You pick the style. We build the world around your kid.
A Real Book, Shipped to Your Door
This isn't a subscription service. There are no hidden fees. You order a personalized comic book, and we create it and ship it to you within 3-5 business days.
A single issue is $99. If you want a 5-pack of the same book — perfect for birthday party gifts, cousins, or grandparents who all want a copy — it's $300, which brings the per-book cost down to $60.
The books are designed for ages 2-8, but I'll be honest — adults love them too. You can include up to 4 kids in one story, and the “stuffed animal” can be any toy, pet, or special object your child is attached to.
This Is a Passion Project
I want to be transparent: CapeTales is a passion project of mine, operated through Lead-Lag Media. It’s not a side hustle bolted onto the newsletter. It’s something I genuinely care about, and I’m building it with the same intensity I bring to everything else I do.
The mission is simple: Every Child Is a Hero.™
Every kid is going through something. Every kid has a story worth telling. And every kid deserves to see themselves as the hero of that story — in a form they can actually hold in their hands.
How You Can Help
I don’t ask for much from this community, but I’m asking now.
Spread the word. If you know parents with young kids, share CapeTales.com with them. Share this post. Text it to someone. The best marketing for something like this is one parent telling another.
Buy one for your kid — or someone else’s kid. Birthdays, holidays, “just because” — a personalized comic book is one of those gifts that kids remember. It’s not another toy that ends up in a bin. It’s a story about them.
Partner with us. If you’re an influencer, content creator, run a business that serves families, or work with children in any capacity — I’d love to talk. Whether it’s co-branded books, bulk orders for events, therapeutic applications, or distribution partnerships, there’s a huge amount of white space here. Reach out to me directly or email hello@capetales.com.
I’ve spent years helping people navigate markets. This is me trying to do something that makes kids smile. If that resonates with you, I’d be grateful for the support.
Check it out: CapeTales.com